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Living Nature

Classing themselves as the World's most realistic soft toy brand, Living Nature provide a glorious plethora of animal cuddlies and designs, specialising in both domestic and wild.


Keycraft was established in 1974 and initially founded, on children's pocket money purchases. Today, it still has the same original ownership, who have seen the business grow and develop, whilst priding itself on its' exemplary customer satisfaction and service. Living Nature is one of the many collections from the company, which offer both detail and quality, whilst still being affordable. More often than not, a swing tag is attached to one of these lovable creations, giving information on the chosen animal, including habitat and food.

Now you can purchase a Living Nature Animal from Tourist Attractions, Large Chains and Individual Retailers, like us at World of Bears!