In 1963, using the market knowledge he gained as a toy sales representative, Russ Berrie begin designing his own products, the first "plush Fuzzy Wuzzies"`reached retailers in 1964. Smiles are guaranteed with every product. Each Russ Berrie Teddy bear and animal preserve memories of life’s milestones. It's the end of an era, and here at the World of Bears, we are lucky to still have available a limited selection of Russ Berrie's wonderful creations.