Since 1988 Deans have concentrated on producing just Limited Edition bears. It's a long way from them being responsible for printing books for over 200 years! (A little Dean's history) After changes and collaborations, Deans Rag Book Co was born in 1903, exchanging paper for printed cotton children's books. Then in 1915 a gap in the market due to the war, made-way for Deans to produce mohair soft toys and in 1922, they crafted their first premier bear. From here they bloomed, being the first company licensed to produce Mickey Mouse, Pluto and Donald Duck. In later years another company merger and new management have given us the Deans we now know.