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Bricks n' mortar high street stores

Keel Toys

Keel Toys is now a third generation family business, with four brothers as directors. It began in 1947, aiming more towards the working man’s market, opposed to Steiff’s luxury items. This strategy has served them well, as they continue to bloom not just in the UK, but Europe too. Overtime their products have developed in design and fabric, resulting now in an impressive 500 lines amongst 20 ranges. Choose from a fabulous Baby Safe selection for infants, detailed Puppy Breeds, wonderful likenesses to Wild Animals found through-out the world, such as the Big Cats, Koalas, Primates, Owls, Penguins and Woodland Folk not forgetting their cuddlesome teds!

Keel Toys has always been known for their beautiful soft toys and consistency of manufacture.
“We feel that all our toys blend our dedication to quality and value, with cutting edge design, creating a mix of familiar favourites and exciting new soft toy creations!”

What are our customers saying?

5 gold stars

4.9 / 5

Platinum Trusted Service Award 2023

Award logo

Shop with confidence

Being established since 1999 in Somersets Cheddar Gorge and County Town of Taunton. The Gorge Bear Co and World of Bears are renowned for being the worlds best and biggest teddy bear shop most people will have ever visited.

Steiff boxes and  drawstring bags image

Steiff boxes and drawstring bags

Bricks n’ mortar high street stores image

Bricks n’ mortar high street stores

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UK real-time delivery updates

No quibble 30 day returns image

No quibble 30 day returns

5 star independent feedback image

5 star independent feedback

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