Initially introduced as a ‘medicine’ in 1886 by John S Pemberton and his partner Frank M Robinson, the beverage earned the name Coca Cola due to the incorporation of the first letters from its two key ingredients – coca leaves and kola nuts, which provide the caffeine content. However, it was Asa Candler, who acquired the business, that truly showcased his marketing expertise and transformed the soft drink into the iconic refreshment we cherish today.
In its early days, the Coca Cola logo featured a black Spencerian script with the addition of the word ‘trade-mark’ at the tail of the first ‘C’ (1887 – 1890). Subsequently, the wording was removed from the tail and placed directly beneath the logo from 1941 to 1960. It was during the period from 1958 to 1960 that the logo adopted its more recognizable look, with white script on a red background. The iconic white wave design was then introduced in 1969. Finally, in 2007, the classic logo that we now adore emerged, showcasing a twisting white ribbon beneath the white script, set against a striking red backdrop. This image has become universally recognizable, transcending language barriers.
Over time, the Coca Cola brand has formed partnerships and collaborations with various other companies, and its image has appeared alongside numerous other brands. Additionally, the famous logo is now prominently featured on a wide range of products, extending beyond just beverages. This includes Limited-edition items, specially crafted Steiff Coca Cola bears, and collectibles that have captured the hearts of fans worldwide. From clothing and homeware to art and porcelain, the presence of the beloved Coca Cola logo has become a symbol of nostalgia and cherished memories. Undoubtedly, the iconic brand’s influence is deeply rooted in pop culture, making it a timeless and enduring part of our lives.
