+44 (0)1823 332050 |

Bricks n' mortar high street stores


Today Merrythought remains a 5th generation run company, that for 80 years has been hand making toys in England and is still responsible for some of “Britain’s finest soft toys”.

The Merrythought Story

Established in 1930 in Ironbridge, Shropshire by two spinning mill owners W.G. Holmes and G.H. Laxton, with the assistance of C.J.Rendell (then Production Chief at Chad Valley) and A.C. Janisch (then Head of Sales at J.K. Farnell), Merrythought was born. Here, they had the talent, of two established and experienced business men in the soft toy industry plus the experience and the know-how to weave and create the highest quality mohair for these soft toys.

They were also joined at this time by a designer from Chad Valley, a truly remarkable woman called Florence Attwood. (Florence was a deaf – mute and had attended school with the daughter of C.J. Rendell). Using her talent she was able to translate artists drawings into patterns and single handedly designed all 32 patterns for Merrythougts Premier line in 1930. Up until her death in 1949, she was still Chief Designer, and some of her original patterns are still in use today.

After creating the London Gold Range, The Cheekies and the Punkies, and 74 years after first opening their doors, Merrythought closed in 2006. Due to public demand they re-opened again in 2007, albeit on a smaller scale. Focusing on both traditional and collectable teddy bears.

Today Merrythought remains a 5th generation run company, that for 80 years has been hand making toys in England, and is still responsible, for some of “Britain’s finest soft toys”

It’s great to be eccentric and British – That’s Merrythought down to a T. From their beautiful classic range to their fun and wacky ‘Cheeky’ bears, right up to their ‘Punkies’. Design is everything!

When considering buying Merrythought toys, the expanded benefits and appeal become even more evident. Merrythought toys offer a unique blend of playfulness and sophistication, making them ideal companions for children of all ages. The whimsical designs, vibrant colors, and soft textures stimulate a child’s imagination and creativity, encouraging hours of imaginative play and storytelling.

Merrythought’s commitment to using premium, child-safe materials ensures that parents can feel confident in providing their little ones with these beloved plush toys. The attention to safety standards and durability means that Merrythought toys can withstand the rigors of playtime, providing lasting enjoyment and becoming cherished childhood friends.

For collectors, Merrythought toys hold a significant place in the world of teddy bear enthusiasts and plush toy aficionados. Their limited-edition releases and vintage collections make them highly sought-after and valuable additions to any collection. Whether starting a new collection or expanding an existing one, Merrythought toys bring a touch of elegance and heritage to any display.

Moreover, purchasing Merrythought toys supports a company with a rich history and a dedication to preserving the tradition of handcrafted plush toys. By investing in Merrythought products, buyers contribute to the continuation of a time-honored craft, ensuring that future generations can experience the joy and magic of these exceptional toys.

In summary, buying Merrythought toys offers a myriad of benefits, from inspiring creativity and imaginative play in children to being cherished keepsakes for collectors. With a focus on quality, safety, and craftsmanship,

Merrythought toys are more than just plush toys – they become symbols of love, joy, and enduring memories, making them a truly special addition to any family or collection.

World of Bears stocks the Merrythought Range of Collectibles of traditional teddy bears, some jointed, musical and with growlers

What are our customers saying?

Excellent quality and will bring years of pleasure

karen hayes
Verified Customer

Box was not large enough so you had to use two, didnt seem like gift box because wasnt right size (ie seemed more like packing box rather than gift box)

Trusted Customer
Verified Customer

Product looked even better when it arrived, so much so my son wanted one in blue. The comforter arrived within a short space of time and was well packaged.

Trusted Customer
Verified Customer

An excellent selection of bears, and my order was delivered quickly. Not much more to say.

Geoffrey Ball
Verified Customer

Very quick delivery. Best price on the Internet.

Christopher Scoffield
Verified Customer

Shop with confidence

Being established since 1999 in Somersets Cheddar Gorge and County Town of Taunton. The Gorge Bear Co and World of Bears are renowned for being the worlds best and biggest teddy bear shop most people will have ever visited.

Steiff boxes and  drawstring bags image

Steiff boxes and drawstring bags

Bricks n’ mortar high street stores image

Bricks n’ mortar high street stores

UK real-time delivery updates image

UK real-time delivery updates

No quibble 30 day returns image

No quibble 30 day returns

5 star independent feedback image

5 star independent feedback

Subscribe to our newsletter!

Reviews IO Logo
Lynda Matthews
Verified Customer

Good service, efficient. thank you!

Jennifer Williamson
Verified Customer

Cute design. You can never go wrong with a Wrendaie card

Roger Evlyn-Bufton
Verified Customer

Louise Potts
Verified Customer

Exactly what I wanted. Email to say it was not in stock but I could either wait (until next delivery) or they would send something similar. Glad I waited it was only a few days .

Raymond Tutin
Verified Customer

Very quick delivery each time, only thing I found difficult was the ordering process when using paypal.

Read our 19318 reviews
Reviews IO Logo