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Craftmanship PERFECT UNIQUE SPECIMEN - A mark of distinction!

Every original Steiff animal with the worldfamous trademark, the Steiff “Button in Ear“, shows that it comes from one of the best families – and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing. It shows that this is one of the many, wonderful animals and Teddy bears from the wide, unlimited Steiff assortment – an unmistakeable original from the famous company with a long-standing tradition.

All the animals and Teddy bears at Steiff are very pleased to receive the extraordinary distinction of the white ear tag with red writing because these are produced in a limited edition. This means that only a limited number is available and some are available only in certain countries. Each of these limited edition Steiff animals with the white ear tag and the gold-plated
“Button in Ear“ also brings his new owner a certificate that insures the authenticity and special status as a limited edition Steiff animal.

The Teddy bears and animals of the replica series by Steiff are a very special and extraordinary species. This means that these true-to-original animals are reproduced exactly according to their historic role models from the Steiff product history. All Steiff replicas have a white ear tag with black writing to document their special status and the true-to-original “Button in Ear” from
the respective year of production. This outstanding distinction lets Steiff friends, fans and collectors know that this is a particularly limited edition Steiff animal with extraordinary, historic character.

What are our customers saying?

Great speedy service. Pristine cuddly creatures in their keep tidy bags , perfect for little hands. Highly recommend. Thanks

Ann Jones
Verified Customer

a really nice bear :)

Trusted Customer
Verified Customer


Mrs John Roche
Verified Customer

I have used The World of Bears web site a few times and each time I have had excellent service.The site is easy to use and delivery is always on time.Thank you.I can not recommend you enough.

Ann Chapman
Verified Customer

The bear is a gift to a teddy bear enthusiast, I personally don't do cuddly toys but this one is quite cute!

Hazeldene Williamson
Verified Customer

Shop with confidence

Being established since 1999 in Somersets Cheddar Gorge and County Town of Taunton. The Gorge Bear Co and World of Bears are renowned for being the worlds best and biggest teddy bear shop most people will have ever visited.

Steiff boxes and  drawstring bags image

Steiff boxes and drawstring bags

Bricks n’ mortar high street stores image

Bricks n’ mortar high street stores

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UK real-time delivery updates

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No quibble 30 day returns

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5 star independent feedback

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Valerie Collier
Verified Customer

Excellent service as usual. This is the 3rd item i have purchased over the last 2 years for my grandchildren. This time a Stief Rabbit for my new grandaughter. It arrived quickly and nicely packaged including a presentation box. It is a nice size and soft something she can cherise for years.

anthony Howard
Verified Customer

Just as expected.

Mrs V A Vallor
Verified Customer

WeBsite is good for browsing before purchase - purchasing was straight forward And items received promptly. Will use again

Trusted Customer
Verified Customer

excellent service and delivery

Malcolm Paton
Verified Customer

Their communication was excellent.

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